Vision and Mission
At TransitionPlan, transformation is more than a response to change—it’s a strategic capability.
In an environment where competitive advantages erode faster than ever, we help organizations seize moments of transition as opportunities for reinvention.
Whether it’s navigating regulatory shifts, integrating sustainability into the core business, leading through leadership change, or aligning operations post-merger—we turn complexity into clarity, and compliance into competitive edge.
Built as an international advisory from the outset, TransitionPlan brings a global lens to both local and cross-border challenges. Our approach combines strategic foresight, regulatory fluency, and narrative precision to unlock meaningful change and long-term value.
As trusted partners to our clients, we don’t just prepare organizations for what’s coming—we help them lead what comes next.
“Sustainability isn’t about ticking boxes. It’s about anticipating disruption, managing risk, and making better decisions. At TransitionPlan, that’s our starting point.”
Martin-Sebastian Abel • Co-Founder & MD
Martin-Sebastian Abel is a recognized leader in ESG and sustainability, with extensive experience in public and private sector organizations.
Over his career, he has held various senior positions—leading ESG transformation projects for financial services clients, aligning corporate strategy with regulatory frameworks such as CSRD, and building the Sustainability Business Consulting Unit at an international PR firm. In addition to his consulting expertise, Martin-Sebastian is a Certified Expert in Sustainable Finance and a GRI-certified professional. He holds an MBA from WHU – Otto Beisheim School of Management and lectures on green and sustainable finance at the Frankfurt School of Finance. He is also an alum of Columbia Business School.
Martin-Sebastian is part of the European Leadership Accelerator of the Atlantic Council, where he contributes to transatlantic dialogue on sustainability, innovation, and the green transition. His academic work includes co-authoring peer-reviewed publications on climate accounting and sustainable finance.
“The way you communicate your sustainability story defines how much trust you earn in the market. We make sure your message is clear, credible, and impossible to ignore.”
Marco Cabras • Co-Founder & CSO
Marco Cabras is the co-founder and Chief Strategy Officer of newskontor. A seasoned journalist and PR professional, he advises both mid-sized businesses and publicly listed companies on strategic communications. As a recognized expert, Marco also provides comprehensive support to startups and fintechs, guiding them in all aspects of communication. Before founding newskontor, Marco spent many years as an editor for newspapers, business magazines, and television stations, building a deep understanding of media and corporate storytelling.
Our strong partner
- Sustainability
- Simple
- Fast
- Inexpensive
ESG-X is our partner when it comes to data chaos, lack of transparency, time and cost pressure. With their AI-based sustainability software, they put you back in control – and turn you from a spectator into a playmaker.